First Run Features has unveiled theatrical trailer for Pink Ribbons, Inc. (2012). The ubiquitous pink ribbons of breast cancer philanthropy--and the hand-in-hand marketing of brands and products associated with that philanthropy--permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer: more and more women are diagnosed with breast cancer every year, and they face the same treatment options they did 40 years ago. Yet women also are the most influential... ( more ). Watch theatrical trailer now!