In a mid-6 figure outright buy, WWE acquired the 2008 John Capouya book Gorgeous George: The Outrageous Bad-Boy Wrestler Who Created American Popular Culture. Not only was the deal brokered by Justin Manask generous for the author, but WWE Films has committed to a 2011 start date for a film about a journeyman wrestler who remade himself into a preening, vamping villain and became a national TV star at a time when there was little on the boob tube but wrestling and Milton Berle.
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- What If
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