New Coke

Tabs

Status: Announced As of May 12, 2015

Announced: Intentions to make the movie; early in development. Paul Wernick and Rhett Reese will write/produce a movie about the disastrous launch of New Coke.

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TBA | Biography Drama

Set in the 1980s, the Coca-Cola Company perceives a threat by No. 2 rival Pepsi when they release a clever "Pepsi Challenge" marketing campaign. This leads Coke to corporate panic, even though Coke is... more

In Movie Theaters U.S.

To Be Announced (TBA)

Producers

Rhett Reese
Paul Wernick

Cast more cast

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DIRECTOR

Screenwriter

Paul Wernick
Rhett Reese

Production Companies

Rating MPAA

Not Available

Storyline

Set in the 1980s, the Coca-Cola Company perceives a threat by No. 2 rival Pepsi when they release a clever "Pepsi Challenge" marketing campaign. This leads Coke to corporate panic, even though Coke is outselling its rival 2-to-1. They release a so-called improved formula but its summarily rejected by Coke drinkers.
from deadline.com

Trivia & Production Notes

  • Based on the book "The Real Coke, The Real Story" by Thomas Oliver. True story.
Also Known As
  • Untitled New Coke Project
  • The Real Coke, The Real Story

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