New Coke movie is currently in Announced
May 12, 2015 • Intentions to make the movie; early in development. Paul Wernick and Rhett Reese will write/produce a movie about the disastrous launch of New Coke.
New Coke Plot: What's the story?
Set in the 1980s, the Coca-Cola Company perceives a threat by No. 2 rival Pepsi when they release a clever "Pepsi Challenge" marketing campaign. This leads Coke to corporate panic, even though Coke is outselling its rival 2-to-1. They release a so-called improved formula but its summarily rejected by Coke drinkers.
Poll: Will you see New Coke?
Film Details & Notes: What do we know about New Coke?
- Based on the book "The Real Coke, The Real Story" by Thomas Oliver. True story.
Crew and Production Credits: Who's making New Coke?
New Coke Trailers & Videos
Production Timeline: When did the New Coke come together?
On or about May 12, 2015 • The film was in Announced status.
Paul Wernick and Rhett Reese will write/produce a movie about the disastrous launch of New Coke.
New Coke Release Date: When is it coming out?New Coke is coming out To Be Announced (TBA).
- United States