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2009 | NR | Documentary | 1hr, 29m

The work and wisdom of some of the people who've profoundly impacted culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, t... more

In Movie Theaters U.S.

Friday, August 21, 2009

On DVD

Tuesday, May 4, 2010

Released; Now Available Buy | Rent Now

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DIRECTOR

Doug Pray

Screenwriter

Companies

Seven Arts Pictures

Rating MPAA

NR Not Rated

Storyline

The work and wisdom of some of the people who've profoundly impacted culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in the film were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

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