Roberto (famed Spanish comic José Mota) once had a promising careers in advertising. But now out of work during the economic downturn, he struggles to keep his family afloat and their dire situation a secret from his adoring wife Luisa (Salma Hayek). After yet another dead end interview, it seems like reality will come crashing down on Roberto – until a freak car accident places him at the center of a wild media storm. Realizing his opportunity, Roberto hires a brazen agent to help him leverage his new found fame into fortune, but Luisa begins to worry about what lengths Roberto will go to for his family’s security.
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