Image copyright (©) Freestyle Digital Media or related entities. Used for publicity and promotional purposes.
Unstuffed: A Build-A-Bear Story (2023) Primary Poster
Unstuffed: A Build-A-Bear Story Plot
Produced in a mixed-media format including animation and storyboarded sequences, Unstuffed: A Build-A-Bear Story explores the origins of the “teddy bear” as well as the psychological importance of stuffed animals in childhood development. Sprinkled with heartwarming stories of Build-A-Bear’s lasting and emotional impact on the lives of everyday people to celebrities, the documentary is told through the eyes of a teddy bear narrator (voiced by Jon Lovitz) as it follows the furry footsteps of a single idea that reimagined not one, but two industries. The documentary starts with founder Maxine Clark’s 1997 entrepreneurial inspiration to launch an experiential mall-based retailer where kids could make their own stuffed animals, to one that has grown into a multi-generational pop culture iconic brand with a global footprint.
