By Amy Renner May. 12, 2015
1 – 1 of 1 movie
New Coke
Set in the 1980s, the Coca-Cola Company perceives a threat by No. 2 rival Pepsi when they release a clever "Pepsi Challenge" marketing campaign. This leads Coke to corporate panic, even though Coke is outselling its rival 2-to-1. They release a so-called improved formula but its summarily rejected by Coke drinkers.