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After months of wrangling, Columbia has optioned the rights to "Emergency!: This Book Will Save Your Life," the non-fiction book from best-selling author Neil Strauss. Wall Street 2: Money Never Sleeps scribe Allan Loeb is set to pen the script. Robert Downey Jr., Susan Downey, and Michael DeLuca are developing the project and will produce the feature adaptation, with Downey Jr. possibly starring.