New Coke Movie Updates

Tue., May. 12, 2015

from Deadline

Wernick & Reese Uncap Pic On Disastrous New Coke Launch

aul Wernick & Rhett Reese, the scribes behind Zombieland and the X-Men spinoff Deadpool, next will craft a movie about the disastrous launch of New Coke.

• added true story as a genre
• changed the production status to Announced
• added Rhett Reese as screenwriter and producer to credits
• added Paul Wernick as screenwriter and producer to credits
• added biography as genre
• added a synopsis

• Set in the 1980s, the Coca-Cola Company perceives a threat by No. 2 rival Pepsi when they release a clever "Pepsi Challenge" marketing campaign. This leads Coke to corporate panic, even though Coke is outselling its rival 2-to-1. They release a so-ca... show all lled improved formula but its summarily rejected by Coke drinkers.

• added "The Real Coke, The Real Story" as an also known as title
• added "Untitled New Coke Project" as an also known as title